Package Design

In this project I took Cheerios ® and made a limited edition cereal box along with a rough marketing concept, based on creative risk taking. The main idea was that Cheerios ® would expand to encourage mental health and creativity in kids. A healthy body can lead to a healthy mind. This goes along with their family-friendly brand and is more targeted towards kids. Cheerios ® doesn’t have an issue with getting adults to buy their products as they are a fairly healthy cereal brand and a go-to for adults, however children tend to want the more sugary options. This limited edition should be targeted towards kids with the goal of making them want this healthy and positive cereal.